The FTC has a telemarketing sales rule which requires do not call telemarketer compliance
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State Do Not Call

July 2007 - Call Compliance News


The FCC has become increasingly active with regard to issuance of citations for violations of the Telephone Consumer Protection Act.  You should be aware that the FCC will issue a citation if a consumer complains about your telemarketing activities.  The citation does not involve a fine, but after receipt of your first citation, you can be fined for later violations.  Thus, it is very important to respond promptly to these citations and contest them if possible.

The FCC has proposed a new form to be used to gather complaints from consumers.  The proposed FCC Form 2000 will be available on the internet and will use six categories for complaints:

1) Deceptive or Unlawful Advertising or Marketing,
2) Billing Privacy or Service Quality,
3) Disability Access,
4) Emergency or Public Safety,
5) General Media Issues, or
6) Other Complaints.

Federal Reserve
The Federal Reserve has proposed an amendment in its Regulation Z regarding truth in lending to adopt the FTC’s guidance regarding oral disclosures.  Oral disclosures would be considered to be reasonably understandable when they are given at a volume and speed sufficient for the consumer to hear and comprehend the disclosures.

I spoke with a private plaintiff today who indicated that he “pretends” to be an answering machine when answering the phone to illicit illegal prerecorded messages.  You should be aware that prerecorded messages are forbidden under federal law unless you have an established business relationship, whether or not the call is received by a live person.  If you abandon live answers, the illegality is compounded and the campaign likely violates multiple provisions of the Telemarketing Sales Rule, Telephone Consumer Protection Act, and state law.


A Colorado court has affirmed the trial court’s ruling that a private plaintiff does not have a private right of action against a sender of a fax for failure to include identifying information in a facsimile advertisement.  Private Plaintiff’s often attempt to “add on” other alleged violations of the regulations or the TCPA to their TCPA claims.  This court affirms that the private plaintiff’s actions are limited to the receipt of the violative messages, and not other technical violations of the regulations or laws.

A Colorado state appellate court has affirmed a ruling of a trial court against a private plaintiff in a TCPA case.  The plaintiff had not actually received faxes but was assigned its claims from the recipients of the faxes.  The Colorado court ruled that claims are not assignable in that state.

A suit brought by Cingular against alleged senders of unsolicited prerecorded messages was dismissed based on lack of personal jurisdiction over the defendant.  The court found that the defendants did not purposely consummate a transaction in the state of Georgia.

A bill has been introduced in the Massachusetts House (HB 3846) which would require written confirmation of all telephone sales.  Telephone solicitors would be required to send and receive back from the customer written consent that a customer agreed to a transaction made over the telephone.  Some states have written contract requirements for telemarketing but often limit application of those requirements to nonexempt entities or specify that failure to obtain a written agreement makes the contract voidable by the customer, rather than outright illegal.  This bill would not have any similar exemptions.

A bill has been introduced in the Michigan House (HB 5011) which would modify the state’s home solicitation sales law to specifically exempt sales of securities subject to Michigan securities laws from the Home Solicitation Sales Act.

New Jersey
The New Jersey Senate is considering a bill which would establish civil and criminal penalties for transmission of e-mail involving false or deceptive titles of subject matter.  Federal law governs interstate commercial e-mail issues (CAN-SPAM) so this bill, if passed, would have limited applicability.

New York
A federal court in New York has dismissed a class action under the TCPA.  The court noted that federal courts lack jurisdiction over claims brought under the TCPA and that the plaintiff could only bring the action in New York state court if permitted by state court rules.

Texas Board of Chiropractic Examiners has proposed new regulations regarding telemarketing for chiropractors.  The Rule is modeled after a New Mexico rule and prohibits misrepresentations and promises regarding the efficacy of treatment.

A Texas appeals court has ruled that a private plaintiff had no cause of action for receipt of one telephone call alleged illegal under the TCPA.

Rhode Island
Rhode Island has passed a law (HB 5300) which amends its mortgage broker statute to specifically exclude telemarketing lead generation so long as the lead only involves collecting a person’s name, address, and telephone number for later follow up by a licensed mortgage company.  You should be aware that some states take the opposite approach and consider any telemarketing lead generation for mortgage purposes to be “mortgage brokering” such that licensure is required.

A federal court in Washington is reviewing whether a company can be held liable for the actions of its agents for violation of the state’s law regarding automatic dialing and announcing devices.  No Washington Court has determined whether the ADAD statute encompasses agency liability (i.e. that the client of a prerecorded message company could be held liable for violations by that prerecorded message company).  Under the TCPA and state law, you should actively monitor the compliance of your agents based on the likelihood that plaintiff will seek liability against the service bureau and the entity whose goods or services are being sold during a telephone call.

The authors make every attempt to provide current, accurate information, but Telemarketing ConnectionS® is not intended to be a substitute for legal counsel, and readers should not use it in lieu of obtaining knowledgeable legal, or other professional, counsel expert in the field of commercial telemarketing law. References in Telemarketing ConnectionS® do not constitute endorsement by Copilevitz & Canter, L.L.C. or Telemarketing ConnectionS®. January 1, 2005, Copilevitz & Canter, L.L.C.
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